Top ATS keywords for sales representative resumes. Include CRM, methodology, and quota terms that sales managers search for in 2026.
Lead every bullet with quota attainment: '127% of quota Q3 2025' or 'Top 5 of 42 AEs in annual revenue' — this is the first filter sales managers apply.
Include your average deal size and sales cycle length — these distinguish you from reps working a completely different market.
List your primary CRM prominently: 'Salesforce' beats 'CRM software' in ATS keyword matching.
Show your sales methodology: 'MEDDIC,' 'Challenger Sale,' or 'Sandler' — these are increasingly ATS-searched for mid-market and enterprise roles.
Quota attainment percentage, rank among peers (e.g., 'top 10% of sales team'), total ARR or ACV closed, average deal size, and sales cycle length. Use the most recent 1-2 years of data if performance has improved.
Yes for SDR/BDR roles where outbound activity is the primary job. Include calls per day, emails sent, meetings booked, and pipeline generated. For AE roles, focus on closed revenue and win rate — activity metrics matter less at the closing stage.
Salesforce is the most commonly searched. HubSpot CRM is common at startups and mid-market companies. For outreach automation, Outreach.io and SalesLoft are the industry standards. LinkedIn Sales Navigator is searched for enterprise prospecting roles. List what you use daily.
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