Top ATS keywords for social media manager resumes. Include platform, analytics, and content strategy terms that marketing managers search for.
List specific platforms — Instagram, TikTok, LinkedIn — not just 'social media platforms.' ATS systems filter for platform-specific experience.
Include follower or community growth metrics: 'Grew LinkedIn following from 12K to 89K in 18 months' is the single most compelling social media metric.
Add engagement rate benchmarks: 'Maintained 4.2% engagement rate across Instagram (3x industry average)' differentiates active community building from passive posting.
Include video and short-form content keywords: 'Reels,' 'TikTok,' 'YouTube Shorts' — short-form video expertise is highly searched.
Follower growth (absolute and percentage), engagement rate (likes + comments + shares / reach), reach and impressions, website traffic from social, and conversion rates for paid campaigns. Community size and growth trajectory are the most consistently impressive metrics.
Yes, if you manage paid social. Paid social (Meta Ads, LinkedIn Ads, TikTok Ads) is a distinct and highly valued skill set. Include the platforms, your ROAS or CPL benchmarks, and monthly ad spend managed. Paid + organic expertise is more valuable than organic alone.
Social media managers focus specifically on platform management, community engagement, and social-specific content. Content managers have a broader scope: blog, email, SEO content, and sometimes social. If the role spans beyond social platforms, content manager keywords (editorial calendar, SEO content, CMS) become important additions.
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