Marketing

Copywriter Resume Example & ATS Keywords (2026)

Professional Summary Example

“Versatile copywriter with 5+ years of experience creating conversion-focused copy for B2B SaaS, e-commerce, and financial services clients. Expert in brand voice development, email sequences, and landing page copy with a track record of improving email click-through rates by 45%, increasing landing page conversion rates from 2.3% to 7.8%, and producing 300+ pieces of content annually across digital channels. Portfolio spanning paid advertising, organic content, product copy, and executive thought leadership.”

Key Skills

Conversion copywritingSEO writingEmail marketing copyBrand voice developmentA/B testingWordPressHubSpotAhrefsGoogle AnalyticsHotjar

Experience Bullet Points

Use these achievement-oriented bullet points as inspiration for your own copywriter resume:

  • Wrote and A/B tested 120+ email campaigns annually, achieving average open rate of 34% and CTR of 6.8% — 2x industry benchmark for B2B SaaS vertical
  • Rewrote SaaS pricing page using conversion copywriting framework, increasing trial sign-up rate from 2.3% to 7.8% and generating $420K in incremental ARR over 90 days
  • Developed brand voice guide and messaging architecture for 3 product launches, ensuring consistent tone across 200+ customer touchpoints from ads to in-app copy
  • Produced 50+ long-form SEO articles that rank on page 1 for 120+ keywords and collectively drive 28% of company's organic leads
  • Wrote paid advertising copy for Google Ads and Meta campaigns with $800K monthly spend, improving click-through rate by 34% through systematic hook and CTA testing
  • Created 8-email onboarding sequence for SaaS product, increasing 30-day feature activation rate by 22% and reducing early churn among trial users
  • Ghostwrote 40+ LinkedIn articles and executive thought leadership pieces for C-suite clients, growing their combined LinkedIn followings by 85K over 12 months
  • Collaborated with design and performance marketing teams on 15+ landing pages, iterating based on heatmap data and A/B test results to optimize each page continuously

Education & Certifications

Education

Bachelor's in English / Communications

Certifications

  • ✓HubSpot Content Marketing Certification
  • ✓Copyhackers Conversion Copywriting Certificate
  • ✓Google Analytics Certification

Top ATS Keywords for Copywriter Resumes

Include these keywords naturally throughout your resume to pass Applicant Tracking System filters:

copywritingbrand voiceconversion copywritingSEO copywritingemail copylanding page copyadvertising copycontent strategyA/B testingstorytelling

Copywriter Resume Tips

  1. 1

    Include conversion metrics tied to specific copy: 'landing page conversion rate from 2.3% to 7.8%' is the most compelling copywriter achievement.

  2. 2

    A portfolio link is mandatory — without published samples, your resume won't advance. Include a simple URL in your header.

  3. 3

    List the types of copy you specialize in: email sequences, landing pages, long-form content, ads, product copy — specialization helps ATS matching.

  4. 4

    Brand voice and messaging architecture experience differentiates senior copywriters from content producers — include it if you've done it.

Frequently Asked Questions

What portfolio format is best for a copywriter?+

A personal website or Contently profile is ideal. Organize samples by content type (email, landing page, ads, long-form) rather than by client. Include the context (what the goal was), the copy itself, and the result when available. Quality over quantity — 8-10 outstanding samples beat 30 mediocre ones.

Should a copywriter specialize in B2B or B2C?+

Specialization commands higher rates and more targeted opportunities. B2B copy (SaaS, professional services, financial) tends to be more technical and solution-focused. B2C copy (e-commerce, consumer brands, DTC) is more emotional and benefit-driven. Being genuinely excellent at one type is more marketable than being average at both.

What is the difference between a copywriter and a content writer?+

Copywriters write to persuade and convert — ads, landing pages, email sequences, and sales pages where the primary goal is action. Content writers write to inform and attract — blog posts, articles, guides, and educational content where SEO and authority building are primary goals. Many professionals do both, but the skills and goals are distinct.

Further Reading

How to Beat ATS Systems

10 proven strategies to optimize your resume for ATS filters.

Resume Keywords Guide

50+ keywords that get you hired, by industry and role.

AI Resume Optimization

How AI can 3x your interview rate while maintaining authenticity.

Optimize your copywriter resume

Get your free ATS score and AI-powered optimization suggestions tailored for copywriter roles.

Try MatchMyResumes Free

Resume Format

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Preview

Copywriter

Professional Resume

Professional Summary

Versatile copywriter with 5+ years of experience creating conversion-focused copy for B2B SaaS, e-commerce, and financial services clients. Expert in brand voice development, email sequences, and landing page copy with a track record of improving email click-through rates by 45%, increasing landing page conversion rates from 2.3% to 7.8%, and producing 300+ pieces of content annually across digital channels. Portfolio spanning paid advertising, organic content, product copy, and executive thought leadership.

Experience

  • Wrote and A/B tested 120+ email campaigns annually, achieving average open rate of 34% and CTR of 6.8% — 2x industry benchmark for B2B SaaS vertical
  • Rewrote SaaS pricing page using conversion copywriting framework, increasing trial sign-up rate from 2.3% to 7.8% and generating $420K in incremental ARR over 90 days
  • Developed brand voice guide and messaging architecture for 3 product launches, ensuring consistent tone across 200+ customer touchpoints from ads to in-app copy
  • Produced 50+ long-form SEO articles that rank on page 1 for 120+ keywords and collectively drive 28% of company's organic leads
  • Wrote paid advertising copy for Google Ads and Meta campaigns with $800K monthly spend, improving click-through rate by 34% through systematic hook and CTA testing
  • Created 8-email onboarding sequence for SaaS product, increasing 30-day feature activation rate by 22% and reducing early churn among trial users
  • Ghostwrote 40+ LinkedIn articles and executive thought leadership pieces for C-suite clients, growing their combined LinkedIn followings by 85K over 12 months
  • Collaborated with design and performance marketing teams on 15+ landing pages, iterating based on heatmap data and A/B test results to optimize each page continuously

Skills

Conversion copywriting, SEO writing, Email marketing copy, Brand voice development, A/B testing, WordPress, HubSpot, Ahrefs, Google Analytics, Hotjar

Education & Certifications

Bachelor's in English / Communications

  • HubSpot Content Marketing Certification
  • Copyhackers Conversion Copywriting Certificate
  • Google Analytics Certification

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